#1.  QR Codes: They’re Big in Japan And Could Change The Relationships Between Consumer, Advertiser and Fashion

@LaurelKaufman: “the analytics backing to QR codes is hugely valuable in making intelligent advertising choices”

Philip Warbasse, the man behind the True Blood QR code and CEO of

#3: Augmented Reality Is Not Virtual Reality, It’s An Enhancement of Reality

@andreafwalker: “so in the future for retail, no more struggling in the fitting room…works for me:)”

Some people mistake augmented reality as another kind of virtual reality, a fantasy space of the future.  However, augmented reality is nothing like [...]

#5: Brands need to address both the global and local.

@TheMichaelShane: “Brands are negotiating the balance between global messaging with the value of localized, highly targeted content.”

According to PR and marketing expert Crosby Noricks (the woman behind PR Couture), brands that aspire for global recognition — or [...]

#7: The direct combining of Fashion and Technology will bring us closer to our clothing and closer to others.

@PR_Couture: “How will our relationship to clothing will change once we can print our shoes and program our dresses”

Writer and designer Syuzi Pakhchyan, the woman behind

FashionCampLA: The Impact of Technology on the Fashion, Apparel and Retail Industries

Fashion Camp LA, an interactive one-day conference, hits Los Angeles June 13, 2010 and brings together apparel and retail industry professionals, bloggers and designers and teaches them how to use technology as a marketing, business and brand development tool.

The [...]

FashionCampLA: Learn How Technology Will Skyrocket Your Fashion Career

After the success of FashionCampNY, this two day conference hits LA to teach the benefits of technology to fashion’s rising stars.

March 10, 2010 – Fashion and technology. Two things that don’t seem to go together, right? Wrong – so wrong! And FashionCampLA is going [...]

We’re looking for presenters for Los Angeles Fashion Camp. We’re privileged enough to have a few of our Fashion Camp New York colleagues joining us in LA and the start of an amazing speaker line up from Los Angeles.

Seminars For LA Fashion Camp:
- John Berger will be here discussing the Vintage [...]

A lot of you are probably wondering, just what the heck is fashion camp?

And why are you holding one in LA?

Well, during New York Fashion Week S/S 2010, I was invited by Jonathan Berger (MarketPublique) and Bonnie Sandy (Brooklyn Fashion Week) to speak on the effects of social media on fashion brands.

Connecting [...]